Ireland and the United Kingdom enterprise technology-change research

PT-2026-180 · dossier edition · 3 August 2026

PlatformTrace

Enterprise platform change across Ireland and the United Kingdom.

enterprise data platform migration · underway

Dentsu begins phased migration to a Microsoft Fabric enterprise data platform

Dentsu delivered a one-domain pilot and began phased rebuilding and migration of its enterprise data platform on Microsoft Fabric and Azure.

Organisation
Dentsu, United Kingdom
Predecessor
fragmented regional data, inconsistent tooling and slow reporting workflows
Destination
a domain-oriented enterprise data platform using Microsoft Fabric and Azure, including Fabric Data Warehouse and medallion-layer architecture
Workload
Microsoft Fabric and Azure enterprise data platform
Stage
underway
Evidence boundary: The enterprise-wide migration remained underway at publication. Microsoft Purview was a forthcoming addition, and the source does not establish retirement of every predecessor platform.

Verified platform change

Dentsu delivered a one-domain pilot and began phased rebuilding and migration of its enterprise data platform on Microsoft Fabric and Azure.

Transition

From: fragmented regional data, inconsistent tooling and slow reporting workflows

To: a domain-oriented enterprise data platform using Microsoft Fabric and Azure, including Fabric Data Warehouse and medallion-layer architecture

Known unknowns

The enterprise-wide migration remained underway at publication. Microsoft Purview was a forthcoming addition, and the source does not establish retirement of every predecessor platform.

Official sources

  1. Dentsu rebuilds its enterprise data platform with Microsoft Fabric — 2025-11-13