- Organisation
- ITV, United Kingdom
- Predecessor
- ITV's source-described viewing-data ecosystem in a legacy AWS environment
- Destination
- A unified viewing-data platform on Google Cloud
- Workload
- Google Cloud viewing-data platform
- Stage
- completed
Evidence boundary: The official 17 June 2026 customer-session authority directly supports completion of the bounded viewing-data ecosystem migration. It does not establish that every ITV AWS workload, unrelated application, or data system moved to Google Cloud, and the stated savings are source-reported rather than independently audited by PlatformTrace.
Verified platform change
Google Cloud's official Summit London 2026 customer session states that ITV migrated its entire viewing-data ecosystem from a legacy AWS environment to Google Cloud in six months, creating a unified platform and approximately GBP 1 million in annualised savings.
Transition
From: ITV's source-described viewing-data ecosystem in a legacy AWS environment
To: A unified viewing-data platform on Google Cloud
Known unknowns
The official 17 June 2026 customer-session authority directly supports completion of the bounded viewing-data ecosystem migration. It does not establish that every ITV AWS workload, unrelated application, or data system moved to Google Cloud, and the stated savings are source-reported rather than independently audited by PlatformTrace.