Ireland and the United Kingdom enterprise technology-change research

PT-2026-241 · dossier edition · 24 August 2026

PlatformTrace

Enterprise platform change across Ireland and the United Kingdom.

data platform migration · operational

Morrisons migrates its data and reporting platform to BigQuery and Looker

Google Cloud's Morrisons customer evidence describes migration of the retailer's data from an on-premises stack to BigQuery and replacement of its previous third-party reporting layer with Looker, with store sales feeding BigQuery and updating Looker dashboards. Google's dated 13 December 2025 data-platform article independently confirms a BigQuery-backed Morrisons in-store Product Finder operating at customer scale by that evidence horizon.

Organisation
Morrisons, United Kingdom
Predecessor
Morrisons' source-described on-premises database/data stack with a previous third-party BI reporting tool
Destination
Google Cloud BigQuery data platform with Looker reporting and operational store-sales dashboards
Workload
Google Cloud BigQuery and Looker
Stage
operational
Evidence boundary: The current Google Cloud Morrisons customer evidence proves the bounded data/reporting platform is operational on BigQuery and Looker. The dated 13 December 2025 Google Cloud evidence independently establishes an operational BigQuery-backed Morrisons customer capability by that date; it does not establish the private migration or Looker cutover day. The claim does not extend to every Morrisons data system or unrelated legacy application.

Verified platform change

Google Cloud's Morrisons customer evidence describes migration of the retailer's data from an on-premises stack to BigQuery and replacement of its previous third-party reporting layer with Looker, with store sales feeding BigQuery and updating Looker dashboards. Google's dated 13 December 2025 data-platform article independently confirms a BigQuery-backed Morrisons in-store Product Finder operating at customer scale by that evidence horizon.

Transition

From: Morrisons' source-described on-premises database/data stack with a previous third-party BI reporting tool

To: Google Cloud BigQuery data platform with Looker reporting and operational store-sales dashboards

Known unknowns

The current Google Cloud Morrisons customer evidence proves the bounded data/reporting platform is operational on BigQuery and Looker. The dated 13 December 2025 Google Cloud evidence independently establishes an operational BigQuery-backed Morrisons customer capability by that date; it does not establish the private migration or Looker cutover day. The claim does not extend to every Morrisons data system or unrelated legacy application.

Official sources

  1. Morrisons customer story — Undated official source
  2. Recognizing real-time data innovations for the agentic era — 2025-12-13

Updates

Sources rechecked on 26 September 2026. The current first-party Google Cloud Morrisons customer evidence and dated data-platform article have not materially changed; the bounded operational BigQuery and Looker platform state remains supported without a private exact-cutover or whole-estate migration claim.