- Organisation
- Reckitt, United Kingdom
- Predecessor
- marketing insight, concept-development and localisation workflows before the named Azure and generative-AI implementation; no single predecessor platform is identified
- Destination
- Microsoft Azure as the data platform with Azure OpenAI and Copilot for Power BI supporting marketing insight, creative and localisation workflows
- Workload
- Microsoft Azure, Azure OpenAI and Power BI
- Stage
- operational
Evidence boundary: Reported efficiency outcomes remain organisation-attributed. The evidence does not establish retirement of Reckitt's entire legacy data estate or universal use across every business process.
Verified platform change
Reckitt operates an Azure data and generative-AI platform supporting an AI Marketing Insights Generator and named creative and localisation workflows.
Transition
From: marketing insight, concept-development and localisation workflows before the named Azure and generative-AI implementation; no single predecessor platform is identified
To: Microsoft Azure as the data platform with Azure OpenAI and Copilot for Power BI supporting marketing insight, creative and localisation workflows
Known unknowns
Reported efficiency outcomes remain organisation-attributed. The evidence does not establish retirement of Reckitt's entire legacy data estate or universal use across every business process.