- Organisation
- Sony Europe
- Predecessor
- Salesforce, Marketo and fragmented regional CRM and marketing processes
- Destination
- Dynamics 365 Sales, Customer Insights and Power Platform
- Workload
- European sales, marketing, customer journeys and more than 100 forms across seven languages
- Stage
- Completed CRM and marketing-platform transition
- Retirement status
- The marketing platform was decoupled from the new production environment; a complete country-by-country retirement inventory is not published.
- Confidence
- High
- Next trigger
- A country-by-country completion statement or later regional platform expansion.
Programme context
Sony Europe moved sales and marketing operations from Salesforce and Marketo to Dynamics 365 Sales and Customer Insights.
Why this matters: The record identifies a named organisation, an explicit predecessor and destination platform, and a bounded workload and lifecycle stage.
Migration timeline
| Date or stage | Milestone | What changed | Evidence status |
|---|---|---|---|
| March 2025 | Migration milestone | Dynamics 365 Sales adoption began. | Source-stated date |
| 30 Sep 2025 | Migration milestone | Customer Insights – Journeys entered production and was decoupled from the legacy marketing platform. | Source-stated go-live |
| 1 Jun 2026 | Migration milestone | Microsoft published the current customer account. | Dated primary evidence |
Workload migration matrix
| Workload | Predecessor | Destination | Status by 23 Jul 2026 |
|---|---|---|---|
| European sales, marketing, customer journeys and more than 100 forms across seven languages | Salesforce, Marketo and fragmented regional CRM and marketing processes | Dynamics 365 Sales, Customer Insights and Power Platform | Completed CRM and marketing-platform transition |
Implementation and architecture
- More than 100 forms were rebuilt across seven languages.
- Power Platform supported the operating model and extensions.
- Regional completion is bounded to the scope described by Sony Europe.
Known unknowns and contradictions
- The complete country and business-unit rollout inventory.
- Any residual Salesforce or Marketo components outside the stated scope.
- Formal retirement dates for every regional legacy component.
No missing fact is inferred to broaden the source-supported migration claim.
PlatformTrace analysis
The source supports Dynamics 365 Sales adoption beginning in March 2025 and Customer Insights – Journeys production go-live on 30 September 2025. It does not enumerate every country, business unit or residual legacy component.
Performance, cost, uptime and operational outcomes remain attributed source claims unless independently stated otherwise.
Evidence ledger
- Microsoft customer story, 1 June 2026
Sony and Microsoft identify Salesforce and Marketo as predecessors, the Dynamics 365 target, March 2025 sales adoption and 30 September 2025 journeys go-live.
Corrections and updates
23 July 2026 — Initial Verified dossier published from the complete five-lane overnight intake and corrected central adjudication. Later milestones will be appended rather than silently replacing this state.