- Organisation
- Total Media
- Predecessor
- traditional ETL, custom Python integrations, manual tool switching and dependence on external developers for connectors
- Destination
- Boomi Data Integration as a SaaS ELT and workflow-orchestration platform feeding Amazon Redshift
- Workload
- advertising and consumer-data ingestion, transformation, workflow orchestration, access governance and GDPR-controlled analytics delivery
- Stage
- completed
- Retirement status
- Boomi’s dated customer evidence supports the bounded integration and ELT-platform transition and operational internal ownership. It does not prove retirement of every Python process, source system, external tool or analytics component.
- Confidence
- High
- Next trigger
- A dated later phase, complete-programme cutover, formal retirement statement or material scope change.
Programme context
Total Media replaced a complex legacy ETL and custom-Python integration stack with Boomi Data Integration, bringing pipeline development and connector ownership into its internal data team.
Why this matters: This record identifies a named Irish or UK organisation, a bounded predecessor state, a destination platform, an affected workload and a source-stated operational stage.
Migration timeline
| Date or stage | Milestone | What changed | Evidence status |
|---|---|---|---|
| 2 February 2025 | completed | Boomi describes the new integration platform as operational and reports that pipeline development moved from approximately two weeks to one afternoon. | Confirmed |
Workload migration matrix
| Workload | Predecessor | Destination | Status by 28 Jul 2026 |
|---|---|---|---|
| advertising and consumer-data ingestion, transformation, workflow orchestration, access governance and GDPR-controlled analytics delivery | traditional ETL, custom Python integrations, manual tool switching and dependence on external developers for connectors | Boomi Data Integration as a SaaS ELT and workflow-orchestration platform feeding Amazon Redshift | completed |
Implementation and architecture
- Boomi Data Integration provides the SaaS ELT and workflow-orchestration layer.
- Amazon Redshift remains the named analytical data destination.
- The internal data team now owns connector and pipeline development that previously depended on external developers.
Known unknowns and contradictions
- The source does not enumerate every retained Python process or integration tool.
- The exact production cutover date is not stated.
- Complete retirement of every legacy connector is not stated.
No missing fact is inferred to broaden the source-supported platform-change claim.
PlatformTrace analysis
Boomi’s dated customer evidence supports the bounded integration and ELT-platform transition and operational internal ownership. It does not prove retirement of every Python process, source system, external tool or analytics component.
Performance, cost, uptime and operational outcomes remain attributed source claims unless independently stated otherwise.
Evidence ledger
- Total Media modernizes data integration with Boomi, 2 February 2025
Names Total Media as a UK-based London agency and describes traditional ETL, custom Python, manual tool switching and external connector development moving to Boomi Data Integration with Amazon Redshift.
Approval: Issue #47 standing publication authority and the 28 July 2026 Lane 4 central filter.
Corrections and updates
28 July 2026 — Initial long-form Verified dossier published from the manual Lane 4 Ireland/UK intake and central filter. Later milestones will be appended rather than silently replacing this state.